We work closely with marketers, both in-house and agency-side, and of all levels of experience and disciplines.
We do this as a natural part of our delivery of our retained and project work for our clients, but we also do it more formally when we are asked to coach and mentor marketing teams. In addition I volunteer as part of a digital mentoring programme. In our experience, the management and motivation of marketing teams can be somewhat overlooked. In-house this can be because non-marketers are managing marketing talent and quite simply don’t know how to get the best from and inspire their teams, and agency-side the issues often arise from agency management teams being specialists in their chosen craft, but not always having themselves – or experienced from others - strong management skills.
We work closely with our clients to help them engage better with their marketing teams, and we also work directly with teams and individuals to encourage them to take ownership of their own careers.
After hearing similar feedback from very different clients, we’ve created this summary of ‘tips’ we’ve advised individuals to consider when thinking about their place in a company and how they can own their own development and reputation. If you’ve got others we’d love to hear them.
Click here for PDF version: Own your reputation (PDF)
Sara