talented, but inexperienced
We were approached by a digital agency to help develop their young, but extremely talented account management team. The team comprised 10 or so Account Directors and Account Managers.
We developed a long term programme of group training and 1:1 coaching. In the group training we explored the aspects of account management and client service, defining competencies and priorities and developing processes and systems to support new ways of thinking and working. The 1:1 sessions focussed more on individual ‘soft’ skills around management, leadership and communication, using their real life examples to reinforce themes and messages.
re-organise and re-energise
We have a long term relationship with a national corporate business where we are retained to manage and mentor their in-house design team.
Our primary remit is to up-skill the team and to ensure we are utilising the right skills in the right roles. Through a continual process of 1:1 training, mentoring by design agency staff, 1:1 coaching and regular reviews, the team members have been re-energised, are working better as a unit, and individually are working more closely to their own goals and aspirations. We also manage the formal appraisal process for the team, in line with the rest of the business, and set and review development objectives.
focus and planning
We were asked by one of our agency partners to provide some advice and support around their business development activity.
Working with the two man business development team we explored the opportunities both with existing clients and the potential leads pipeline. Working together we devised better ways to monitor, manage and report their progress and successes including the development of key account plans, use of CRM systems and targeting strategies for identifying new prospects.