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	<title>Makes Purple</title>
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	<link>http://makespurple.com</link>
	<description>Commercially Focused Results Driven Marketers</description>
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		<title>Now offering a print-buying service</title>
		<link>http://makespurple.com/archives/256</link>
		<comments>http://makespurple.com/archives/256#comments</comments>
		<pubDate>Sat, 15 May 2010 12:00:35 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[improvements]]></category>
		<category><![CDATA[print buying]]></category>
		<category><![CDATA[procurement]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=256</guid>
		<description><![CDATA[Borne out of our philosophy of encouraging our clients to be clear about where they really add value in a business, and focusing on doing that well, we&#8217;ve recently introduced a new service &#8211; print buying.
Often the need to procure print and promotional products gets in the way of doing &#8216;the important stuff&#8217;. Let us [...]]]></description>
			<content:encoded><![CDATA[<p>Borne out of our philosophy of encouraging our clients to be clear about where they really add value in a business, and focusing on doing that well, we&#8217;ve recently introduced a new service &#8211; print buying.</p>
<p>Often the need to procure print and promotional products gets in the way of doing &#8216;the important stuff&#8217;. Let us take the distractions away by doing it for you. We&#8217;ve already won a significant contract to procure all print and promotional products for a large Corporate across its estate of 18 UK offices.</p>
<p>We&#8217;d be very happy to discuss your requirements and to market test your current suppliers. Simply contact Caroline on 01245 328377 or via email at caroline@makespurple.com.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The team grows!</title>
		<link>http://makespurple.com/archives/236</link>
		<comments>http://makespurple.com/archives/236#comments</comments>
		<pubDate>Mon, 19 Apr 2010 14:20:26 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=236</guid>
		<description><![CDATA[Makes Purple is chuffed to welcome Caroline Trevena to the team.
Caroline will be leading the print management side of the business, providing support on other client projects, and ensuring we devote time to our own marketing efforts.
]]></description>
			<content:encoded><![CDATA[<p>Makes Purple is chuffed to welcome Caroline Trevena to the team.</p>
<p>Caroline will be leading the print management side of the business, providing support on other client projects, and ensuring we devote time to our own marketing efforts.</p>
]]></content:encoded>
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		<item>
		<title>Your talent is your future</title>
		<link>http://makespurple.com/archives/250</link>
		<comments>http://makespurple.com/archives/250#comments</comments>
		<pubDate>Wed, 03 Mar 2010 10:39:14 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=250</guid>
		<description><![CDATA[Makes Purple has a long relationship with digital marketing agency Steak. Having initially been asked to help develop the soft skills of members of the client service team, a full Talent Management programme was subsequently introduced.
This programme provides a combination of structured learning, coaching and mentoring on both a one-to-one basis and as a group [...]]]></description>
			<content:encoded><![CDATA[<p>Makes Purple has a long relationship with digital marketing agency <a href="http://steakdigital.co.uk" target="_blank">Steak</a>. Having initially been asked to help develop the soft skills of members of the client service team, a full Talent Management programme was subsequently introduced.</p>
<p>This programme provides a combination of structured learning, coaching and mentoring on both a one-to-one basis and as a group to the account directors and managers. Personal development plans were drawn up, processes were reviewed and refined and individual agendas were drawn up. Subjects addressed varied from role-specific such as the role of an account manager, account management planning and creating client contact plans to the more generic such as time management, leadership and soft skills development.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Brand new</title>
		<link>http://makespurple.com/archives/259</link>
		<comments>http://makespurple.com/archives/259#comments</comments>
		<pubDate>Sat, 27 Feb 2010 19:45:24 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[accountancy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[Professional services]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=259</guid>
		<description><![CDATA[We&#8217;ve recently been working with top accountancy practice Mazars to develop the brand and messaging for a new initiative aimed at entrepreneurs called &#8216;Thinking Entrepreneurship&#8217;.
With our creative partners, Fresh01, we&#8217;ve created a new identity, which sits outside the core Mazars brand. We rolled this out to event literature and provided advice, by means of a [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently been working with top accountancy practice <a href="http://mazars.co.uk" target="_blank">Mazars</a> to develop the brand and messaging for a new initiative aimed at entrepreneurs called &#8216;Thinking Entrepreneurship&#8217;.</p>
<p>With our creative partners, <a href="http://fresh01.com" target="_blank">Fresh01</a>, we&#8217;ve created a new identity, which sits outside the core Mazars brand. We rolled this out to event literature and provided advice, by means of a branding guidelines document, as to how to apply to other comms elements including the website, eNewsletters, exhibition stands and brochures. We also developed all messaging for the first event in the series.</p>
]]></content:encoded>
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		<item>
		<title>New Year, New Win</title>
		<link>http://makespurple.com/archives/207</link>
		<comments>http://makespurple.com/archives/207#comments</comments>
		<pubDate>Thu, 07 Jan 2010 22:00:12 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[deepen]]></category>
		<category><![CDATA[outsourcing]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=207</guid>
		<description><![CDATA[The New Year has brought us another new agency client, a London-based live communications agency. They have decided to take a new approach to their marketing  for 2010, by outsourcing these responsibilities to Makes Purple on a retained basis.
We&#8217;ll be initially focusing on their database and the quality of its contents, prior to developing a contact programme for both [...]]]></description>
			<content:encoded><![CDATA[<p>The New Year has brought us another new agency client, a London-based live communications agency. They have decided to take a new approach to their marketing  for 2010, by outsourcing these responsibilities to Makes Purple on a retained basis.</p>
<p>We&#8217;ll be initially focusing on their database and the quality of its contents, prior to developing a contact programme for both clients and targets and implementing a communications plan that facilitates the deepening of existing relationships and the acquisition of new ones.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Things We Love #3</title>
		<link>http://makespurple.com/archives/197</link>
		<comments>http://makespurple.com/archives/197#comments</comments>
		<pubDate>Wed, 06 Jan 2010 14:28:21 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[We Like]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=197</guid>
		<description><![CDATA[Music. Or more specifically music streaming service Spotify.
Being a lover of all things &#8216;Apple&#8217; it felt somewhat disloyal at first to sneak a peak at the Spotify service, but good timing seeing as my 16 GB iPod Touch was maxxed out.  So now I support my iTunes playlists with some lists of tunes I&#8217;d never have [...]]]></description>
			<content:encoded><![CDATA[<p>Music. Or more specifically music streaming service <a href="http://spotify.com" target="_blank">Spotify</a>.</p>
<p>Being a lover of all things &#8216;Apple&#8217; it felt somewhat disloyal at first to sneak a peak at the Spotify service, but good timing seeing as my 16 GB iPod Touch was maxxed out.  So now I support my iTunes playlists with some lists of tunes I&#8217;d never have previously bought with titles such as &#8216;Show Tunes&#8217; (cool eh?), &#8216;Chillout&#8217; and one helpfully titled &#8216;To Livey To Work To&#8217;.  And most recently, courtesy of a friend via Twitter (thanks @3djamie), I was introduced to Xfm&#8217;s Top 1000 tunes ever. That&#8217;ll keep me busy for a while &#8211; or approximately 2.5 days of non-stop listening it seems.</p>
<p>Having started out on the free version which streams adverts, it didn&#8217;t take me long to upgrade to the premium service for only £9.99 a month (I think!). So now, not only am I advert free but I can also listen to my Spotify tunes via my iPod on the way to and from work. Sweet.</p>
<p>By the way, you can pick up the Xfm Top 1000 playlist <a href="http://sharemyplaylists.com/xfms-top-1000-tunes-of-all-time/" target="_blank">here</a>. Enjoy!</p>
]]></content:encoded>
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		<item>
		<title>New Win &#8211; Agency Process Audit</title>
		<link>http://makespurple.com/archives/201</link>
		<comments>http://makespurple.com/archives/201#comments</comments>
		<pubDate>Thu, 10 Dec 2009 15:36:44 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=201</guid>
		<description><![CDATA[We&#8217;ve recently been appointed by one of our long-time partners to undertake an audit of their internal processes and systems with a view to improving efficiencies and service levels.
Working closely with the MD, and spending significant time in their studio, we&#8217;ve already been able to identify a number of areas for improvement including trafficking, job [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently been appointed by one of our long-time partners to undertake an audit of their internal processes and systems with a view to improving efficiencies and service levels.</p>
<p>Working closely with the MD, and spending significant time in their studio, we&#8217;ve already been able to identify a number of areas for improvement including trafficking, job quoting and time-tracking.</p>
<p>We&#8217;ve now been retained for 2010 to introduce new systems and ways of working, and to work closely with the individual team members to coach them through the changes in working practices.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Professional Services Win</title>
		<link>http://makespurple.com/archives/180</link>
		<comments>http://makespurple.com/archives/180#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:30:50 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[accountancy]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Professional services]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=180</guid>
		<description><![CDATA[We&#8217;ve just been appointed by a Top 10 Accountancy practice to help them develop appropriate messaging for a new initiative aimed at fast growing entrepreneurial businesses. As  well as providing input into themes and topics for their upcoming launch event, we&#8217;ll be proposing appropriate communications channels and developing all of the copy for the collateral.
We&#8217;ve got a [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just been appointed by a Top 10 Accountancy practice to help them develop appropriate messaging for a new initiative aimed at fast growing entrepreneurial businesses. As  well as providing input into themes and topics for their upcoming launch event, we&#8217;ll be proposing appropriate communications channels and developing all of the copy for the collateral.</p>
<p>We&#8217;ve got a great track record and in-depth experience in the professional services sector, gained both in-house and agency side. Get in touch if you&#8217;d like an informal discussion about how to get the best from your existing marketing resources or some insight into how to reach new audiences.</p>
]]></content:encoded>
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		<item>
		<title>Things We Love #2</title>
		<link>http://makespurple.com/archives/173</link>
		<comments>http://makespurple.com/archives/173#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:35:17 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[We Like]]></category>
		<category><![CDATA[pure play]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[The wire]]></category>
		<category><![CDATA[TV drama]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=173</guid>
		<description><![CDATA[Another pure play business for our second choice of &#8216;Things We Love&#8217; is LoveFilm.com.
When The Wire finished this Summer on BBC2, there was a gaping hole I wanted to fill with more great US TV drama.  I asked my friends for their recommendations and made a list&#8230;.Oz, The Corner, Homicide Life On The Street, The [...]]]></description>
			<content:encoded><![CDATA[<p>Another pure play business for our second choice of &#8216;Things We Love&#8217; is <a href="http://lovefilm.com" target="_self">LoveFilm.com</a>.</p>
<p>When The Wire finished this Summer on BBC2, there was a gaping hole I wanted to fill with more great US TV drama.  I asked my friends for their recommendations and made a list&#8230;.Oz, The Corner, Homicide Life On The Street, The West Wing, Prison Break &#8230; It soon became apparent that I&#8217;d need a small fortune to buy all of the boxed sets &#8211; and a year off work to watch them all!</p>
<p>Not deterred, I discovered <a href="http://lovefilm.com" target="_self">LoveFilm.com</a>. A quick look around the site and it became clear this would be my saviour. I created my &#8216;playlists&#8217; by genre, and selected how many discs I wanted at a time. Easy. Then the postal strikes hit. However, the service has never been anything less than great and my discs have always arrived in a timely manner. (The only slight niggle is that there&#8217;s a short wait on Oz so I&#8217;m halfway through a series and dying to know what happens next but will have to wait until its available. I guess I wasn&#8217;t the only one looking for an alternative to The Wire.)</p>
<p>I&#8217;m currently juggling Oz with The US version of Queer As Folk, Private Practice and Heroes. It&#8217;s like Christmas when the post comes!</p>
<p>Sara</p>
]]></content:encoded>
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		<item>
		<title>Social Entrepreneurship Academy Launched</title>
		<link>http://makespurple.com/archives/168</link>
		<comments>http://makespurple.com/archives/168#comments</comments>
		<pubDate>Fri, 06 Nov 2009 13:10:12 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://makespurple.com/?p=168</guid>
		<description><![CDATA[Our friends at the social entrepreneurship community i-genius have just launched a new Academy. The academy will provide first-class courses to help individuals develop their entrepreneurial business skills. The initial set of eight courses covers topics such as turning ideas into reality,  powerful marketing techniques, and writing a business plan.
I&#8217;ve been invited as a coach and [...]]]></description>
			<content:encoded><![CDATA[<p>Our friends at the social entrepreneurship community <a href="http://i-genius.org" target="_blank">i-genius</a> have just launched a new <a href="http://i-geniusacademy.com" target="_blank">Academy</a>. The academy will provide first-class courses to help individuals develop their entrepreneurial business skills. The initial set of eight courses covers topics such as turning ideas into reality,  powerful marketing techniques, and writing a business plan.</p>
<p>I&#8217;ve been invited as a coach and as such will be leading some of the courses when they start next year. Should be fun!</p>
<p>Sara</p>
]]></content:encoded>
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